Customer Support: Beyond the AI Hype

About this event

This live session brings together practitioners to examine the operational foundations of customer support teams.

The discussion moves beyond AI headlines to address the real challenges organisations face: rising customer expectations, managing multiple support channels, and maintaining consistent service as demand grows.

Attendees will gain practical, immediately applicable ideas for strengthening their support operations. The session covers where AI can meaningfully contribute to customer support, alongside the fundamentals that many organisations still need to master, with insights from experienced practitioners including representatives from Zoho.

Common questions

What is Customer Support: Beyond the AI Hype?

A practical discussion on building effective customer support operations, exploring where AI genuinely adds value and how to improve customer experience at scale. For leaders responsible for customer service, support operations, or customer experience.

When does Customer Support: Beyond the AI Hype take place?

Customer Support: Beyond the AI Hype takes place on 4 August 2026.

Where does Customer Support: Beyond the AI Hype take place?

Customer Support: Beyond the AI Hype takes place at Greater Manchester.

Who is organising Customer Support: Beyond the AI Hype?

Customer Support: Beyond the AI Hype is organised by Manchester Digital.

How do I book a place at Customer Support: Beyond the AI Hype?

You can book a place at Customer Support: Beyond the AI Hype at https://www.manchesterdigital.com/event/zoho/customer-support-beyond-the-ai-hype.