The Shortlist: Account Based Marketing for B2B SaaS

About this event

Jonathan Catton from digital agency Hallam walks through how to organise marketing data in one place, covering data warehouses, which tools to connect first, and when AI connectors are sufficient versus when you need full infrastructure.

The session is pitched for all levels, from those with no analytics setup yet to marketers already using AI on their numbers. Attendees work through their own questions at small hosted tables where everyone gets heard.

The event brings together marketing managers, CMOs and specialists from B2B SaaS companies that win by targeting named accounts, alongside founders and tech people from the Silicon Mingle community. After the talk and table discussions, hosted networking continues at Campfield, a tech campus in St John's near Deansgate-Castlefield. No technical background or preparation needed—just bring one question from your own work if you have one.

Common questions

What is The Shortlist: Account Based Marketing for B2B SaaS?

A monthly Manchester meetup for B2B SaaS marketers using account-based strategies to tackle data organisation and AI integration. Free to attend, with a talk from Hallam's Head of Data & Insights, small-group Q&A, and networking.

When does The Shortlist: Account Based Marketing for B2B SaaS take place?

The Shortlist: Account Based Marketing for B2B SaaS takes place on 6 November 2026.

Where does The Shortlist: Account Based Marketing for B2B SaaS take place?

The Shortlist: Account Based Marketing for B2B SaaS takes place at Greater Manchester.

Who is organising The Shortlist: Account Based Marketing for B2B SaaS?

The Shortlist: Account Based Marketing for B2B SaaS is organised by Manchester Digital.

How do I book a place at The Shortlist: Account Based Marketing for B2B SaaS?

You can book a place at The Shortlist: Account Based Marketing for B2B SaaS at https://www.manchesterdigital.com/event/overfunded/the-shortlist-account-based-marketing-for-b2b-saas-manchester-meetup.