Summary
AI assistants are becoming a starting point for buyers researching products and services, alongside traditional search. The challenge for businesses is no longer just ranking on Google, but becoming a trusted source that AI platforms choose to reference and quote.
Expertise and authority matter more than content volume. Organisations should focus on creating genuinely useful, authoritative content and publishing across industry platforms, community blogs and thought leadership channels—not just their own websites.
SEO and Generative Engine Optimisation (GEO) are complementary strategies, not competing ones. Businesses should continue investing in traditional SEO while ensuring their content is structured so AI models can understand, trust and reference it.
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This is a summary written for the Manchester Business Services register. The full article belongs to Manchester Digital — read it at source.
Common questions
- What is this article about?
- Customers increasingly use AI tools like ChatGPT to research suppliers rather than relying solely on Google, forcing businesses to rethink visibility strategy. Manchester Digital members explored how to build authority across AI platforms while maintaining SEO investment.
- When was this published?
- This article was published on 23 July 2026.
- Who published this article?
- This article was published by Manchester Digital.