Summary
Aurora Capital has appointed Jam, a Manchester-headquartered marketing communications agency, to lead a social media programme targeting business decision-makers across construction, e-commerce, recruitment, healthcare, hospitality and wholesale sectors. The partnership aims to reshape Aurora Capital's digital presence with a more human, confident brand voice rather than the formulaic messaging typical of financial services firms.
Jam will prioritise LinkedIn and organic social activity to build trust and engagement among SME audiences, using insight-led storytelling to demystify funding and position Aurora Capital as an approachable partner for growing businesses. The work is designed to establish foundations for long-term lead generation and increase visibility ahead of broader marketing activity.
The appointment strengthens Jam's financial services portfolio, which already includes North West-based challenger bank Raisin UK. Jaime Gee, Jam's managing director, said the agency would help Aurora Capital demonstrate clarity and authority in a regulated space, whilst George Holmes, Aurora Capital co-founder, cited Jam's track record and ability to combine strategy with creative storytelling.
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This is a summary written for the Manchester Business Services register. The full article belongs to Prolific North — read it at source.
Common questions
- What is this article about?
- Aurora Capital, a business funding specialist, has hired Manchester-based marketing agency Jam to overhaul its social media strategy and boost brand awareness among small business owners. Jam will focus on LinkedIn and organic content to position Aurora Capital as an approachable funding partner in the regulated financial services market.
- When was this published?
- This article was published on 7 July 2026.
- Who published this article?
- This article was published by Prolific North.