Summary
Edison Media, a Manchester agency, has deployed Starship's six-wheeled delivery robots as mobile advertising platforms across Milton Keynes. The robots carry campaign creative promoting Milton Keynes College's higher education offer, including Open University-validated degrees, higher apprenticeships, HNCs and HNDs. The campaign design features the city's distinctive road network and roundabouts to create local resonance.
Nicola Orrell, Managing Director at Edison Media, said the robots' existing role in daily life made them effective for reaching neighbourhoods where the college's target audience lives. The branded robots began operating on Thursday and will remain part of Starship's delivery network throughout the year.
The partnership reflects growing use of ambient and out-of-home media in education marketing. Lisa Johnson, Vice President for Starship Technologies, noted Milton Keynes was the firm's first UK location and welcomed opportunities to support local organisations through the robot network.
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Common questions
- What is this article about?
- Manchester-based Edison Media has partnered with Milton Keynes College and Starship Technologies to wrap autonomous delivery robots in campaign creative promoting higher education courses. The branded robots, already familiar fixtures in Milton Keynes, will carry messaging about degrees, apprenticeships and professional qualifications.
- When was this published?
- This article was published on 6 July 2026.
- Who published this article?
- This article was published by Prolific North.