Summary
First Internet, a Manchester digital agency, has launched a refreshed corporate website for PZ Cussons, the Manchester Business Park-based international consumer products group. The site was designed to communicate the group's purpose, strategy and investment case more clearly to investors, employees and other stakeholders.
Early performance metrics show a 32% increase in active users, a doubling of views on the careers pages, and a 43% increase in organic search click-through rate. The build was completed in six weeks to meet a senior leadership event deadline, with the site featuring new modular architecture, WCAG 2.1 AA accessibility standards, and integration with Workday to display live vacancies directly.
The redesign includes a refreshed regulatory news feed and improved navigation for investors, while enhanced careers pages combine culture and diversity content with live job listings. The site also gives PZ Cussons' brand portfolio—including recent acquisition Childs Farm—greater prominence through richer imagery and more frequent news updates.
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Common questions
- What is this article about?
- First Internet has completed a new corporate website for PZ Cussons, the Manchester-headquartered consumer products group behind brands including Carex, Imperial Leather and Original Source. The six-week project has already delivered a 32% rise in active users and doubled engagement on careers pages.
- When was this published?
- This article was published on 24 August 2026.
- Who published this article?
- This article was published by Prolific North.