Summary
Reuben's Retreat, based in Glossop, has launched a digital outdoor advertising campaign across Manchester including Piccadilly Gardens and Spinningfields. Ocean Outdoor donated premium digital space in 48- and 6-sheet formats, while creative agency McCann Manchester provided pro bono design work. The campaign runs until 31 August and features drawings from children, highlighting the barriers families face when taking holidays.
The charity is in the final stages of a 10-phase project to create a dedicated retreat for families caring for children with life-limiting or complex medical conditions, and those who have lost a child. Six phases are complete, including a Bereavement Support Centre and Activity Wing. The current fundraising drive aims to complete restoration of the historic building to create fully accessible holiday suites.
Nicola Graham, founder, said the charity was launched in memory of her son Reuben. She noted that families with poorly children face significant practical barriers to holidays, including specialist equipment needs, accessibility requirements, and increased travel and insurance costs. The campaign messaging encourages donors to redirect small holiday budget items towards supporting the retreat.
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Common questions
- What is this article about?
- Reuben's Retreat, a Glossop charity supporting families with children with life-limiting conditions, has launched an outdoor advertising campaign across Manchester city centre this week. Ocean Outdoor and McCann Manchester have donated media space and creative services to help the charity fundraise for its final phases.
- When was this published?
- This article was published on 19 August 2026.
- Who published this article?
- This article was published by Prolific North.