Nº 0813

Manchester clothing maker triples turnover after £120k digital investment

Prolific North

Image accompanying: Manchester clothing maker triples turnover after £120k digital investment

Summary

WAWWA invested in two technology projects: a Vetigraph CAD/CAM system (£20,000 with £10,000 grant support) and an Assyst Bullmer fabric spreading and cutting system (£100,000 with £50,000 grant support). The Vetigraph system has reduced pattern storage by 90 per cent, cut grading time by 75 per cent and improved fabric utilisation by five per cent. The Assyst system, integrated with existing software, is forecast to save over 90 per cent of laying and cutting time and halve fabric waste.

Founded in 2015 to prove high-quality clothing can be manufactured responsibly in the UK, WAWWA previously managed production manually using cardboard templates, whiteboards and hand-marking. The digital transformation, supported by Made Smarter North West and the Northern Engineering and Robotics Innovation Centre at the University of Salford, has enabled the business to grow at around 30 per cent annually while bringing more manufacturing in-house. The company also plans to expand its Manchester retail presence.

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Common questions

What is this article about?
WAWWA, a sustainable clothing manufacturer based in Manchester, has tripled its turnover and workforce after a £120,000 digital transformation investment backed by £60,000 in government grants through Made Smarter North West. The company has created 20 jobs in two years by automating its design and production processes.
When was this published?
This article was published on 12 August 2026.
Who published this article?
This article was published by Prolific North.