Summary
Apadmi, a Manchester digital product consultancy, has completed a full product development project for Yeo Valley Organic's new Yeokens loyalty app. The app brings together the dairy brand's long-running loyalty programme, which has 1.2 million registered users and over 400,000 active participants, into a dedicated mobile platform.
The app features QR code scanning, vouchers for discounted and free products redeemable in major retailers, prize promotions, partner discounts, charitable donations and personalised rewards. Apadmi integrated six technology partners including Antavo, Bloomreach and Contentful to create what the consultancy describes as a 'seamless mobile experience' designed to strengthen customer engagement.
Rebecca Hehir, head of communications at Yeo Valley Organic, said the app makes rewards 'accessible from the palm of their hand' and allows the brand to compete more effectively in the loyalty market. Emma Casson, head of product marketing at Apadmi, noted the project demonstrated the consultancy's ability to simplify complex loyalty ecosystems for end users.
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Common questions
- What is this article about?
- Manchester-based digital consultancy Apadmi has delivered a new mobile loyalty app for Yeo Valley Organic, Britain's largest organic dairy brand, serving over one million users. The app consolidates Yeo Valley's existing Yeokens rewards programme into a single mobile experience for the first time.
- When was this published?
- This article was published on 20 July 2026.
- Who published this article?
- This article was published by Prolific North.