Summary
Cawley developed Someo after witnessing a young person struggle for nearly a year to secure interviews despite being willing and capable. He recognised that traditional CV-based recruitment can exclude people with little work history but strong potential, prompting him to build an alternative system that prioritises traits, reliability and team fit over qualifications.
The platform allows businesses to create opportunities based on the type of person they seek, rather than role-specific experience, while job seekers build profiles showcasing personality and preferences. Cawley argues that for many roles—particularly in smaller companies—attitude and cultural fit matter as much as previous employment, and that the best candidate is not always the one with the longest CV.
Someo targets younger people entering the workforce, those returning to work, and career changers, though it is open to all age groups. Cawley is currently speaking to Greater Manchester businesses about joining the platform and shaping its development.
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Common questions
- What is this article about?
- Matthew Cawley, a Manchester software developer, has launched Someo, a hiring platform that matches candidates based on personality, strengths and working style rather than employment history. The platform aims to help employers find overlooked talent and give job seekers without extensive CVs a better chance of being noticed.
- When was this published?
- This article was published on 1 October 2026.
- Who published this article?
- This article was published by Business Manchester.