Summary
Square's analysis of transaction data across six UK cities found that sellers using marketing products nationally see seven times higher average daily transactions and four times higher daily spend. In Manchester specifically, the uplift is far steeper: 13 times higher transactions, six times higher spend, and 13 times more daily customers.
The report also identifies loyal customers – those returning at least four times yearly – as worth at least five times the annual revenue of transient customers, framing relationship-building and marketing as dual levers for growth. Square advises Manchester business owners to prioritise marketing, alongside customer service fundamentals, loyalty schemes, community engagement and transparent value-for-money messaging.
Read the full story at Manchester Evening News
This is a summary written for the Manchester Business Services register. The full article belongs to Manchester Evening News — read it at source.
Common questions
- What is this article about?
- Square's Local Economy Report reveals that Manchester businesses using marketing tools see 13 times higher average daily transactions and six times higher daily spend – significantly outpacing the national average of seven times and four times respectively. The findings underscore marketing as a critical priority for Greater Manchester SMEs navigating 2026's forecast cost rises and labour shortage
- When was this published?
- This article was published on 1 May 2026.
- Who published this article?
- This article was published by Manchester Evening News.