Summary
MatchFit, a Manchester-based sports PR specialist founded in 2019, has restructured its leadership with Nicholls, formerly head of comms at the England & Wales Cricket Board, stepping up to manage day-to-day operations across both offices. Parish and Mitchell transition to joint CEO roles, with Parish driving new business development and Mitchell overseeing future-proofing and IP development.
The agency counts Manchester City, the FA, EA SPORTS and LiveScore among its clients and was ranked the third fastest-growing agency in the 2026 PRWeek Top 150. Neil Wood has been promoted to agency director, and Cherrelle Jefferson Izod continues to lead the Manchester office, which has grown its headcount and expanded its client base to include the Rugby Football League and Asahi.
Nigel Cushion, a business mentor with over 30 years' experience, joins the newly-established board as non-executive director and will mentor staff across both locations. MatchFit remains privately owned and founder-led.
Read the full story at Prolific North
This is a summary written for the Manchester Business Services register. The full article belongs to Prolific North — read it at source.
Common questions
- What is this article about?
- Sports PR agency MatchFit, which operates from Manchester and London, has promoted Caz Nicholls to managing director, its first in the role. Co-founders Donald Parish and Will Mitchell have assumed CEO titles to focus on new business and future strategy.
- When was this published?
- This article was published on 24 August 2026.
- Who published this article?
- This article was published by Prolific North.