Summary
McCann Manchester's new campaign for KAYAK, entitled 'Once you compare, you're almost there', celebrates the moment when holiday planning becomes concrete. The integrated campaign runs across Prime, YouTube, out-of-home advertising and social media platforms.
The creative work uses KAYAK's distinctive spokesbutton character and humour-led storytelling to highlight the value of comparing travel options. The campaign focuses on the planning moment before booking rather than generic holiday imagery, according to Dan Noller, Executive Creative Director at McCann Manchester.
KAYAK appointed McCann Manchester as its lead creative agency in 2023. Michael Gray, Sr. Director Creative at KAYAK, described the campaign as taking the practical act of comparing flight prices and transforming it into a story about travel possibility and discovery.
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Common questions
- What is this article about?
- McCann Manchester has launched an integrated campaign for travel search engine KAYAK, running across Prime, YouTube, outdoor and social media. The campaign, themed around the moment holidays feel real, was created following KAYAK's appointment of McCann Manchester as lead creative agency in 2023.
- When was this published?
- This article was published on 3 July 2026.
- Who published this article?
- This article was published by Prolific North.