Summary
The UK advertising market has reached £46.7bn, driven significantly by the explosive growth in retail media, according to new industry analysis reported by Prolific North. Whilst this represents robust overall market expansion, the findings highlight continued challenges for regional publishers who are experiencing declining revenues. The data underscores the shifting advertising landscape that impacts Greater Manchester's media sector, with local publishers facing increased pressure from retail giants' growing media platforms. This trend has significant implications for the region's traditional media businesses and their ability to compete in an increasingly digital-first advertising environment.
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This is a summary written for the Manchester Business Services register. The full article belongs to Prolific North — read it at source.
Organisations mentioned
- Prolific North
Common questions
- What is this article about?
- UK advertising market hits £46.7bn boosted by retail media growth, though regional publishers face continued decline, presenting challenges for Greater Manchester's media sector.
- When was this published?
- This article was published on 3 May 2026.
- Who published this article?
- This article was published by Prolific North.
- Which organisations does this article mention?
- This article mentions Prolific North.