Summary
Bridge developed tinnitus in January 2021 while recovering from covid and listening to music through earphones. Unable to find accessible information about the condition, he launched Sonovo five years later while working full-time in marketing.
Sonovo supplies sound enrichment devices for tinnitus sufferers and operates from Denton, selling direct to customers across the UK and internationally. The company is a King's Trust Supported Business and corporate member of Tinnitus UK, donating five per cent of sales to the charity.
Bridge emphasises habituation—reducing the attention tinnitus demands—rather than claiming a cure. He has built the business through relationships with charities, support groups and clinicians rather than paid advertising, and is developing a proprietary device designed in-house with an electrical engineer and product design studio.
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Common questions
- What is this article about?
- Jack Bridge, 26, who founded Sonovo after developing tinnitus during covid at age 20, has been shortlisted for Most Promising Young Business at the Stockport Business Awards and Young Entrepreneur of the Year at the Manchester Young Talent Awards. The company, which operates from a Denton fulfilment office, supplies sound enrichment devices to tinnitus sufferers across the UK and internationally.
- When was this published?
- This article was published on 2 October 2026.
- Who published this article?
- This article was published by Business Manchester.