Summary
Swizzels, the New Mills confectionery manufacturer, has rolled out its Atomix range across the UK with integrated advertising at shopping centres, bus stops, entertainment venues and retail parks. The campaign features two new products—Atomix Refreshers Sour and Atomix Rainbow Drops—in a new chew format, with creative design by Flaunt Digital and media placements handled by Guerillascope.
The company sponsored Ramp on the Roof, Europe's largest skate vert ramp festival in Manchester, distributing thousands of samples to attendees and securing prominent brand visibility. Brand manager Ailish Pope described Atomix as Swizzels' biggest launch of the year, marking entry into a new product category and requiring a bold campaign to build consumer awareness alongside social media and PR activity.
The campaign runs until September, combining out-of-home advertising with event sponsorship and grassroots sampling to reach younger consumers. The 'Mix it up a bit' messaging emphasises spontaneity and repositions two established Swizzels products in an expanded format.
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Common questions
- What is this article about?
- Swizzels has launched its new Atomix confectionery range with a multi-channel campaign featuring nationwide out-of-home advertising, sampling, and sponsorship of Manchester's Ramp on the Roof skateboarding festival. The New Mills-based company is targeting a young demographic with the two new products, Atomix Refreshers Sour and Atomix Rainbow Drops, running activity until September.
- When was this published?
- This article was published on 17 August 2026.
- Who published this article?
- This article was published by Prolific North.