“Turning a relationship that has historically been extractive into one that is reciprocal” – Newcastle entrepreneur targets digital commerce in a world without cookies

Summary

A Newcastle entrepreneur is reshaping digital commerce by addressing the end of third-party cookies through innovative technology solutions. Prolific North reports on how this venture seeks to transform historically extractive relationships between businesses and consumers into reciprocal partnerships. The approach has significant implications for Greater Manchester's digital and e-commerce sector, as businesses region-wide grapple with cookie-less tracking and data privacy regulations. This development reflects broader shifts in how companies must engage with customers in an increasingly privacy-conscious digital landscape.

Organisations mentioned

• Prolific North

Common questions

What is this article about?

A Newcastle entrepreneur is developing cookie-free digital commerce solutions to create reciprocal rather than extractive business-consumer relationships, as reported by Prolific North.

When was this published?

This article was published on 19 May 2026.

Who published this article?

This article was published by Prolific North.

Which organisations does this article mention?

This article mentions Prolific North.