The Marketing Backpack

About

The Marketing Backpack is an influencer marketing agency based in Ashton-in-Makerfield, Wigan.

The business specialises in creator partnerships and digital marketing strategy, managing end-to-end influencer campaigns for product brands and consumer goods companies. Services include creator vetting and roster building, campaign negotiation and contracting, creative direction and content approvals, and performance reporting across reach, engagement, conversions, and return on ad spend.

The agency focuses on outcome-driven strategy, beginning with business goals such as customer acquisition, retail expansion, product launches, or brand awareness rather than follower metrics alone. It handles operational complexity including creator sourcing, outreach, rate negotiation, usage rights, posting schedules, and link tracking, allowing clients to concentrate on growth. Geo-targeted activations are designed to drive both online engagement and in-store sales discovery.

Services

• influencer marketing
• digital marketing strategy
• social media marketing
• brand campaign development
• content marketing
• marketing consultation

Common questions

Where is The Marketing Backpack based?

The Marketing Backpack is based at 13, Pasture Close, Ashton-In-Makerfield, Wigan, WN4 0LL, Greater Manchester.

What does The Marketing Backpack do?

The Marketing Backpack is an influencer marketing agency in Wigan that manages creator partnerships and digital campaigns end-to-end, focusing on measurable business outcomes including sales, customer acquisition, and retail expansion.

What sector does The Marketing Backpack work in?

The Marketing Backpack works in the Marketing & Advertising sector.

What services does The Marketing Backpack offer?

The Marketing Backpack offers influencer marketing, digital marketing strategy, social media marketing, brand campaign development, content marketing among other services.

How can I contact The Marketing Backpack?

You can contact The Marketing Backpack by email at emma@themarketingbackpack.com or through its website at https://themarketingbackpack.com.